Privacy Policy

The body responsible in terms of data protection laws, in particular the General Data Protection Regulation (GDPR), is:
Jochen Forstmann, Managing Partner of LAST GmbH, Vinckeplatz 8, 44139 Dortmund, Germany.

Phone: +49 (0) 231-13 74 23 91

Rights of Persons Affected:

You can exercise the following rights at any time by contacting our data protection officer:

information about your data stored with us and how it is processed,
correction of incorrect personal data,
deletion of your data stored with us,
restriction of data processing in cases where we are not yet allowed to delete your data due to legal obligations,
objection to the processing of your data by us and
data transferability, if you have consented to data processing or have concluded a contract with us.

If you have given us your consent, you can revoke it at any time with full effect for the future.

You can contact the supervisory authority responsible for you at any time with a complaint. Which supervisory authority is responsible for you depends on your place of residence, your work or the suspected violation. A list of the supervisory authorities (for the non-public sector) with their addresses can be found at

Purposes of Data Processing by the Responsible Body and Third Parties

We process your personal data only for the purposes stated in this privacy policy. Your personal data will not be transferred to third parties for purposes other than those mentioned. We will only pass on your personal data to third parties if:

you have given your express consent,
the processing is necessary for the execution of a contract with you,
the processing is necessary to fulfil a legal obligation,

the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data.

Collection of General Information when Visiting our Website

When you access our website, information of general nature is automatically collected using an HTTP cookie. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and similar information. This is exclusively information which does not allow any conclusions about your person.
This information is necessary for technical reasons in order to correctly deliver the contents of websites requested by you and is mandatory when using the Internet. It is processed in particular for the following purposes:

ensuring the website can be connected without problems,
ensuring a smooth use of our website,
evaluation of system security and stability and
for further administrative purposes.

The processing of your personal data is based on our legitimate interest from the aforementioned purposes for data collection. We do not use your data to draw conclusions about your person. Recipients of the data are only the responsible body and, if applicable, processors.

Anonymous information of this kind is statistically evaluated by us, if necessary, in order to optimize our Internet presence and the technology behind it.

HTTP Cookies

Like many other websites, we also use so-called "cookies". Cookies are small text files that are transferred to your hard disk by a website server. This automatically provides us with certain data such as IP address, browser used, operating system and your connection to the Internet.
Cookies cannot be used to start programs or transfer viruses to a computer. We can use the information contained in cookies to make navigation easier for you and to enable our web pages to be displayed correctly.
Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.
Of course, you can always view our website without cookies. By default, most Internet browsers are set to accept cookies. In general, you can deactivate the use of cookies at any time via the settings of your browser. Please use the help functions of your Internet browser to find out how to change these settings. Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Registration on our Website

When registering to use our personalized services, some personal data is collected, such as name, address, contact and communication data e.g. telephone number and e-mail address. If you are registered with us, you can access content and services that we offer only to registered users. Registered users also have the option of changing or deleting the data provided during registration at any time if necessary. Of course, we will also provide you with information about the personal data we have stored about you at any time. We will also be pleased to correct or delete this data at your request, provided that there are no legal obligations to retain it. To contact us in this matter, please use the contact data given at the end of this privacy policy.

Provision of Fee-based Services

In order to provide services that are subject to a charge, we ask for additional data, such as payment details, to allow for the execution of your order. We store this data in our systems until the legal retention periods have expired.

SSL Encryption

To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.

Newsletter (if subscribed)

On the basis of your expressly given consent, we will regularly send our newsletter or comparable information to the e-mail address specified by you.
To receive the newsletter, it is sufficient to enter your e-mail address. If you register to receive our newsletter, the data you provide will be used exclusively for this purpose. Subscribers can also be informed by e-mail about circumstances relevant to the service or registration (for example changes to the newsletter service or technical conditions).
For an effective registration we need a valid e-mail address. In order to verify that a registration is actually made by the owner of an e-mail address, we use the "double opt-in" procedure. For this purpose we log the ordering of the newsletter, the sending of a confirmation mail and the reception of the answer requested hereby. There will no further data be collected. The data will be used exclusively for sending the newsletter and will not be passed on to third parties.
You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time. A link to unsubscribe is provided in each newsletter. You can also unsubscribe at any time directly on this website or inform us of your wish via the contact option at the end of this privacy policy.

Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (hereinafter: Google). Google Analytics uses HTTP cookies, which are text files downloaded onto your computer, to help the website analyze how users use the site. The information generated by the HTTP cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be shortened by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser within the scope of Google Analytics will not be linked to other data from Google.

The purposes of the data processing are to evaluate the use of the website and to compile reports on activities on the website. Based on the use of the website and the Internet, further related services will then be provided. The processing is based on the legitimate interest of the website owner.
You may refuse the use of HTTP cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection and transfer of data generated by the HTTP cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Google Analytics Opt-out Browser Add-on.

In addition or as an alternative to the browser add-on, you can stop tracking by Google Analytics on our pages by clicking on this link. This will install an opt-out HTTP cookie on your device. This prevents Google Analytics from tracking this website and this browser in the future as long as the cookie remains installed in your browser.

Use of script libraries (Google Webfonts)

In order to display our content correctly and graphically appealing on all browsers, we use script libraries and font libraries such as Google Web Fonts ( on this website. Google Web Fonts are transferred to the cache of your browser to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, content will be displayed in a default font.
Calling up script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible - although it is currently unclear whether and for what purposes - that the operators of such libraries collect data.
The privacy policy of the library operator Google can be found here:

Use of Google Maps

This website uses Google Maps API to visually display geographic information. When using Google Maps, Google also collects, processes and uses data on the use of the map functions by visitors. You can find more detailed information about data processing by Google in Google's privacy policy. There you can also change your personal data protection settings on the data protection site.
Detailed instructions on how to manage your own data in the context of Google products can be found here.

Embedded YouTube Videos

On some of our websites we embed Youtube videos. The provider of the corresponding plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection is established to Youtube servers. This tells Youtube which pages you visit. If you are logged in to your YouTube account, Youtube can assign your surfing behavior to you personally. You can prevent this by logging out of your Youtube account first.

When a Youtube video is started, the provider uses HTTP cookies that collect information about user behavior.

If you have deactivated the storage of HTTP cookies for the Google Ad application, you will not have to expect such HTTP cookies when watching YouTube videos. However, Youtube also stores non-personal usage information in other HTTP cookies. If you want to prevent this, you must block the storage of HTTP cookies in your browser.

Further information on data protection at "Youtube" can be found in the provider's privacy policy at

Embedded Vimeo videos

On some of our websites we embed Vimeo videos. The provider of the corresponding plugins is Vimeo, Inc. 555 West 18th Street New York, New York 10011, USA. When you visit a page with the Vimeo plugin, a connection is established to Vimeo servers. This tells Vimeo which pages you visit. If you are logged in to your Vimeo account, Vimeo can personally track your surfing behavior. You can prevent this by logging out of your Vimeo account first.

When a Vimeo video is started, the provider uses HTTP cookies that collect information about user behavior. If you wish to prevent this, you must block the storage of HTTP cookies in your browser.

For more information on data protection at Vimeo, please refer to the provider's privacy policy at

Order Processing

For our business processes we have commissioned Host Europe GmbH, Hansestrasse 111, 51149 Köln, Germany, and Google Ireland Limited, Gordon House Barrow Street Dublin 4, Ireland, to process data. These data concern in particular – but not exclusively – orders and customer administration of the web shop on as well as email traffic.

Changes to our Privacy Policy

We reserve the right to adapt this privacy policy in order to keep it up to date with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy then applies when visiting the website again.

Contact the Data Protection Officer

If you have any questions regarding data protection, please send us an e-mail or contact the person responsible for data protection in our organization directly:

Jochen Forstmann, Managing Partner of LAST GmbH, Vinckeplatz 8, 44139 Dortmund, Germany.
Phone: +49 (0)231-13 74 23 91